During the Nazi era in Germany, it was considered “the art of the Bolsheviks.” At the same time, the USA and the German Federal Republic praised Bauhaus as the pure essence of minimalism. Over the course of the 20th century, Bauhaus was subject to both criticism and praise. Bauhaus had a plethora of followers all over the world, including Le Corbusier (France), Mies van der Rohe (Germany, USA), Jacobus Oud (Netherlands), etc. In 1932, when Germany was dominated by the Nazis, the school was closed because it was “disseminating democratic ideas.” That, however, did not stop the new philosophy from spreading globally. Naturally enough, the new style was heavily criticized by those who loved luxury and sophistication. One can say that Bauhaus was the definition of the “Less but better” ( “Weniger aber besser” in German) rule. Unlike its predecessors, Bauhaus focused on simplicity and high functionality. The aim was to make architecture serve to the benefit of mass production. Let’s find out what makes artists and designers all over the world use Bauhaus in their creative works.īauhaus (literally “building house”) is a current in the modernist architecture that emerged in a German art school commonly known as the “Bauhaus.” In his 1919 work “Bauhaus Manifesto and Program”, the architect Walter Gropius outlined the principles of collaboration between artists and craftsmen. Continuously transforming and giving rise to new alternative forms, Bauhaus remains an influential artistic movement across a variety of industries, including branding. Although this year the Bauhaus style celebrates its 100th anniversary, some of its characteristics are still maintaining the foothold of major design trends.
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